Nutrition claims on sugary fruit drinks can lead to less healthy choices for children, new study finds
Parents are more likely to choose a fruit drink with added sugar for their young child when the drink’s packaging includes nutrition-related claims, researchers with the Global Food Research Program found in a study published in the American Journal of Clinical Nutrition.
This study is among the first to look at how claims influence parents’ drink purchases for their young child (ages 1-5).
In their experiment, the research team invited parents to “shop” in a virtual convenience “store” (similar to a video game, right) on participants’ own computers. The study’s 2,219 participants were randomly assigned to view fruit drinks displaying one of three claims (“No artificial sweeteners,” “100% Vitamin C,” or “100% All Natural”) or no claim.
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